http://www.youtube.com/watch?v=cC0JPs-rcF0

"As the host of a TV show about hard work (Dirty Jobs), people often assume I speak for tradesmen and skilled workers. In reality, I don't. I can only speak for myself and anyone else who shares my addiction to paved roads, reliable bridges, heating, air conditioning, and indoor plumbing. ‎The initiative also will leverage Discovery Education's position to spotlight information on career opportunities in skilled trades and how to obtain training and experience. This includes tools that support the development of digital literacy, math and critical thinking skills required for individuals to obtain gainful employment." Mike Rowe and Discovery Communications announces a new multimedia initiative, Discover Your Skills, that will provide unemployed and underemployed Americans with access to resources for obtaining marketable job skills while also raising the awareness of employment opportunities.