Marketing, Sales, and Service

Marketing, Sales, and Service Icon

Do you like to shop for yourself and others? Do you think you would be good at selling the merits of a product or idea? The Marketing, Sales, and Service Sector provides an opportunity to learn the techniques of transferring products or services to consumers. As California businesses compete in the global marketplace, the need for employees with business expertise and the ability to analyze and respond to emerging trends will continue to grow.

Career Pathways

E-commerce Pathway

The buying and selling of products and services over the Internet are now everyday occurrences. For large corporations, globalization via e-commerce is no longer an option, but a strategic necessity. E-commerce has spurred innovations in electronic funds transfer, inventory management, marketing, automated data collection systems, and many other areas. Career opportunities in this pathway have grown to meet the needs of the global market.

  • Software Engineers
  • Copywriters/Designers
  • Entrepreneurs
  • Interactive Sales Engineers
  • Business Teachers
  • Web Site Developers
  • Customer Service/Customer Support Representatives

Entrepreneurship Pathway

Entrepreneurship is the practice of starting a new business or organization. Though starting a business presents challenges and hardships, entrepreneurs are not discouraged in their pursuit of being their own boss. While no specific personality type is associated with entrepreneurs, successful entrepreneurs share common characteristics. Some key descriptors include visionary, prudent risk takers, positive thinker, persistent, enthusiastic, and determined.

Careers/Career Areas:

  • Franchisees
  • Marketing Managers
  • Buyers
  • Business Owners
  • Account Executives
  • Event Planners

International Trade Pathway

Twenty-first Century travel and communication make the commerce world seem smaller. The resulting global marketplace is a thriving and competitive place to do business. Students focusing on international trade need an understanding of the political, historical, cultural, legal, economic, and ethical systems of the countries trading in the world market.

Careers/Career Areas:

  • Sales Representatives
  • Route Sales
  • Shipping and Receiving
  • Economists
  • Marketing Research
  • International Trade Specialists

Professional Sales and Marketing Pathway

Sales and marketing involve the transfer of goods and services in the economy. Marketing entails promotion, advertising, and distribution. Types of sales include direct, retail, consignment, telemarketing, door-to-door, route, and auction.

Careers/Career Areas:

  • Telemarketers
  • Retail/Wholesale Buyers
  • Account Executives
  • Real Estate
  • Securities
  • Insurance
  • Books
  • Pharmaceutical Supplies
  • Product Branding
  • Public Relations
  • Advertising

Labor Market Information

The information below is just a small sample of the many great employment related resources available on the State of California website www.edd.ca.gov. We encourage you to visit the website and explore the available information.

Occupation Title Employment Levels in 2006 Projected Employment Level 2016 Projected Job Growth Percent of Job Growth 2008 Hourly ¹Mean Wage 2008 ²Weekly Mean Wage 2008 ³Monthly Mean Wage 2008 Annual Mean Wage
Administrative Services Managers 25,700 29,400

3,700

14.4%

 $42.49

$1,699.60

$7,138.32

$85,659.80
Advertising & Promotions Manager 6,300 6,800

500

7.9%

 $45.53

$1,821.20

$7,649.04

$91,788.50
Advertising Sales Agents 21,000 25,300

4,300

20.5%

 $27.70

$1,108.00

$4,653.60

$55,843.20
Business Operations Specialists, Other 184,600 227,500

42,900

23.2%

 $30.68

$1,227.20

$5,154.24

$61,850.90
Chief Executive 43,900 45,800

1,900

4.3%

$0.00

$0.00

$0.00
Commercial and Industrial Designers 5,900 6,600

700

11.9%

 $36.46

$1,458.40

$6,125.28

$73,503.40
Computer software Engineers, Applications 87,300 128,400

41,100

47.1%

 $47.24

$1,889.60

$7,936.32

$95,235.80
Customer Service Representatives 201,200 256,800

55,600

27.6%

 $17.26

$690.40

$2,899.68

$34,796.20
Economists

0

0.0%

 $47.45

$1,898.00

$7,971.60

$95,659.20
Insurance Sales Agents 38,600 44,200

5,600

14.5%

 $33.76

$1,350.40

$5,671.68

$68,060.20
Market Research Analysts 30,200 36,500

6,300

20.9%

 $34.84

$1,393.60

$5,853.12

$70,237.40
Marketing Managers 31,400 35,900

4,500

14.3%

 $63.88

$2,555.20

$10,731.80

$128,782.00
Public Relations Specialists 26,000 30,800

4,800

18.5%

 $31.39

$1,255.60

$5,273.52

$63,282.20
Purchasing Agents & Buyers, Farm Products 1,300 1,500

200

15.4%

 $29.46

$1,178.40

$4,949.28

$59,391.40
Purchasing Managers 9,100 9,900

800

8.8%

 $46.68

$1,867.20

$7,842.24

$94,106.90
Real Estaate Sales Agents 24,700 27,100

2,400

9.7%

 $33.75

$1,350.00

$5,670.00

$68,040.00
Sales Engineers

0

0.0%

 $47.69

$1,907.60

$8,011.92

$96,143.00
Sales Managers 50,600 58,400

7,800

15.4%

 $56.31

$2,252.40

$9,460.08

$113,521.00
Sales Representatives, Services 97,800 127,200

29,400

30.1%

 $30.40

$1,216.00

$5,107.20

$61,286.40
Sales Representatives, Tech & Scientific 45,400 53,500

8,100

17.8%

 $40.51

$1,620.40

$6,805.68

$81,668.20
Sales Representatives,Except Technical 152,300 179,600

27,300

17.9%

 $30.80

$1,232.00

$5,174.40

$62,092.80
Telemarketers 34,000 30,200

-3,800

-11.2%

 $13.47

$538.80

$2,262.96

$27,155.50
Wholesale/Retail Buyers-Except Farm products 21,300 22,000

700

3.3%

 $26.59

$1,063.60

$4,467.12

$53,605.40

These selected occupations with information on job growth, percent growth and earning potentials are based on information found at www.labormarketinfo.edd.ca.gov.

¹Mean: Midpoint between highest & lowest ²Weekly: Based on 40 hours ³Monthly: Based on 168 hours

Employment Data Sheet: 
application/pdf icon
marketing-labor.pdf
Brochure: 
application/pdf icon
market-industry-brochure.pdf

This material is made pursuant to agreement number 07-0170a of the CTE Community Collaborative Supplemental grant. Funds were administered by the Governor’s CTE Initiative SB70/SB 1133 through the California Community Colleges Chancellor’s Office.

Activity that is the subject of this document was supported in whole or part by the U.S. Department of Education. However, the opinions expressed herein do not necessarily reflect the position or policy of the U.S. Department of Education, and no official endorsement by the U.S. Department of Education should be inferred.

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